• Social media
  • Use YouTube as a vehicle, create a long form video and split it up into individual much smaller clips for TikTok and then Instagram and Facebook Reels
  • Use a sprint on TikTok for 2 months, where you post 2-3 times a day
    • These can be a mix of reactions to other videos, or original content generated and planned at the start of the month, or even video responses to comments
    • TikTok is primarily an audio-first platform, video comes second
    • Use this sprint in cooperation with the other platforms to build a community
  • Twitter
    • More
    • Whatever is posted will always get taken over by what is trending, so try to follow the trend or don’t post when something massive is going on
  • Instagram
    • Use stories regularly , as they show that you are using the platform
    • Be on the platform engaging. Dave recommends 5 minutes of engagement before every post and 5 after
    • Use Instagram collab and collaborate with other users to access each other’s audiences
    • Weekly inform people of your reason and your story
  • Use only a few hashtags, 5 max, and focus on keywords
  • Use alt text in Instagram to help SEO
  • LinkedIn
    • More professional
  • Try out new and different ideas
    • Something that others are afraid to do may net you a larger audience
• Finances
  • Discuss what is available early on and decide on a business model as well as sources of funds etc
  • Video game tax relief gives a company up to 34% off of 80% of their paid tax
  • Go for a company, rather than sole trader or partnership, as then the company is a separate legal entity with its own assets and IPs
    • Good for liability
    • Good for selling IPs